Phoning in a bad editorial review

PAYING FOR AN EDITORIAL REVIEW GUARANTEES NOTHING

I’m going to be very careful with this post, as getting a bad editorial review is one of the hazards of paying for reviews: your book could be crap, and a proper reviewer is entitled to say exactly what they think of it.

This reviewer sends you the review as a courtesy, so you can tweak any problems before it gets published.

Sometimes you have the recourse of requesting that the review be dumped, and I have exercised that right.

So any quotes I list from the to-not-be-published review are my only product for my money – as only the reviewer and I should have access to the content, and therefore no one should be able to search for the quotes on the internet, and identify the person I’m complaining about here.

Got it?

I will leave off any identifying information

and write only about the substance of the review, which is the subject of my complaint in a general way (I can already see readers wondering how bad Pride’s Children: NETHERWORLD was, and whether I simply can’t take criticism).

Indies like me need a few impartial honest editorial reviews and we need to pay for them. They – in full, or quotes from them – go in the Editorial Reviews section of the book’s Amazon page.

Having a decent editorial review legitimizes you as an author, gives you some credibility.

We need to choose our source, as it can get into real money (for example, a Kirkus review is almost $500), and it will take a lot of sales to make that review worth the expenditure.

There are many other reputable review services available to self-published authors (SPAs), less expensive ones, but the field is, like literary agentry, completely unregulated, even taking into account that the ultimate result, the review, is published for anyone to see.

One would hope for some self-regulation, but the standard thing for an author to do if you don’t like a review is to let it sink like the millstone it is and hope no one sees it.

FIGHTING a review is not done, and will get you branded a ‘difficult author.’

Again, got it?

So why am I taking the risk?

Because I had expectations (silly woman?) that a professional reviewer would at least read the book.

Or enough of the book to be able to say something real and thoughtful about what I spent 7 years of my small supply of good energy producing.

When I was offered the draft review to tweak

my heart sank.

I wrote back, after a bit of reflection at the complete mismatch between my understanding of my book, and the review:

…I have been looking forward to your review for a long time.

And now I have to ask you to completely cancel publication.

If you have any interest, let me know, and I can provide you with a list of all the points your review did not mention that are critical to the story continued in NETHERWORLD.

I don’t know what to think, but the review below in the email you just sent me is not something I would want published if I have any choice in the matter. It does not represent the continuing story nor the characters.

Email, 11/5/22

I did NOT expect a response other than cancellation; what I received was:

Oh my! The review can of course be put on hold.

Please let me know what was wrong or missing. I will go over my notes and re-read, and re-do the review to get it right.

Sometimes I leave out some points in a story in favor of trying to preserve some elements of surprise for the reader; but in this case it sounds like I missed too many and was too general.

Please let me know specifics, and I’ll work at identifying where in my notes I went awry, and will redo the reading and notes as needed.

Lovely offer, so what’s the problem?

I’ll go into specifics of a few things below, but ‘missing a few points’ was not my interpretation.

In fact, when I started to make a mental list of the ‘few points,’ I quickly realized that the entire book had been left out, and a completely generic Romance review was what had been supplied.

If anyone knows Pride’s Children, they know that it is NOT a Romance, was never intended to be one, and misses every trope that a Romance reader expects from a satisfying Romance. Romance is a perfectly viable category with dedicated writers and MANY more readers than literary fiction – and enviably lucrative – but I don’t write Romance.

I’ll let a reviewer for PURGATORY comment:

…And the development of the central attraction isn’t a “romance,” except in the sense that a Jane Austen novel could be called one (and allowing for differences in setting and literary conventions between the early 19th and early 21st centuries, a comparison to Austen isn’t entirely inapt!), nor is it predictable or syrupy…

https://www.amazon.com/gp/customer-reviews/R37NLDE4OZP2AG/

In fact, as much as I respect Romance writers and readers for knowing and getting what they like to read, I have been fighting Pride’s Children being categorized as a Romance everywhere that crops up, including Goodreads, where the librarians refused to do anything because some READERS had chosen to include PC on a shelf with ‘romance’ somewhere in its title.

Pride’s Children is a LOVE STORY embedded in a mainstream trilogy set in the intersection between Hollywood and writers

From the same reviewer:

…This is solid general fiction of a very high order, in the best Realist tradition, exploring human interactions and relationships between enormously well-drawn characters who come fully alive, as real, intensely human people. These relationships do include romantic attraction and love (and even have it as a central focus), but it’s not the sole focus; family relationships, friendships, working relationships, etc. -some healthy and some not– come under the lens as well…

Op. cit.

And now for a few review details, so you can judge for yourself

The whole mention given to Bianca, arguably the most important character in NETHERWORLD, is “And then there’s Andrew’s film co-star Bianca, whose debut film is starting to make its mark on the world,” followed by a single reference to ‘the dance between these three’ and one to ‘a triangle of connections, ambition, and obsessions that embraces scheming, film industry politics, and love and friendship alike.’

The rest of the review tries, generically, to make a two-character Romance out of the friendship between Andrew and Kary: “… recommended pick for prior enthusiasts of the tale, who will find the ongoing growth and connections between Irish megastar Andrew O’Connell [sic] recluse author Dr. Kary Ashe continues to introduce challenge and revised their visions of life…” and “…As each makes their way through dates, other life connections, and events that test their talents and perspectives, readers receive an intriguing contrast in personalities and love that will especially delight prior followers of Andrew and Kary’s worlds.”

The ending tells libraries that NETHERWORLD has “… thought-provoking escapades and interpersonal conundrums where all the characters are both villain and hero will welcome the nicely-developed tension and psychological insights…”

All the characters are both villain and hero?

Excuse me while I gag. The whole point of Pride’s Children is that integrity and morality are NOT relative, not subjective, not ‘opinions,’ but fraught choices with consequences even for those who don’t get to choose.

What do authors do with bad editorial reviews?

Distinguish here first between the REVIEW being bad and the BOOK being so bad the review which says that is good, but this can be irrelevant unless the book is so hyped people go to the original source to see what was actually written, which could lead to a firestorm of sorts until the internet finds the next flaming pile.

The most obvious and most common response is to find some chunk of words in the review that can be used as a pull quote – words to put on the cover or in an ad – that are TECHNICALLY not a lie, because those words, in that order, appear in the review, even if the review context clearly negates the pull quote. Easy? “…one of the best thrillers…” from an original “Nowhere NEAR one of the best thrillers…” Usually a bit more subtle, but you get the idea.

Or if lucky or money is available, a bad review can be buried by several good ones. With the additional fillip of implying the unwanted review is somehow sour grapes.

Dropping the review completely means the loss of whatever was paid for it, which is sometimes the only option.

Arguing about the review in public, WITH names, is best left to well-paid PR pros, because of all the positive and negative ramifications. ‘Going to war’ is expensive, with pitfalls.

Another option, mine, is to use the review carefully as a cautionary example of what can happen, for the newbies to learn from and more experience writers to commiserate about. And then to put it behind you. And, of course, never use that reviewer or editorial review service again.

I briefly considered one OTHER final option

Complaining to the service managers or owners about the review and the reviewer.

Not probably the best option – the reviewer may have been bringing in cash for the service for a while.

Possibly an excuse for the review service to dump the reviewer (usually added to other examples of the reviewer cutting corners or losing their touch).

But extremely dangerous to the individual unarmored AUTHOR, because people won’t necessarily remember that there was some justification for a complaint, only that a certain AUTHOR (those horrible people) had the nerve to complain about a PROFESSIONAL REVIEWER, followed by closing of the ranks of the pros and more complaints about, in this case, entitled indie AUTHORs.

So I’ll stop at ‘cautionary tale,’ hope I get some feedback and not too many people trolling (if you are not a regular, that behavior will get you banned before leading to any posting of your comment; regulars are welcome because I know they will be civil).

I can’t be the only one unhappy with a paid-for review that seems entirely unrelated to the book.

Am I?

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Oh, and don’t forget to BUY the book (or going to Booksprout to request an ARC if you are even considering writing a review), so you can make your own decision if my happiness with NETHERWORLD, and especially its ending, is a crock.

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