Category Archives: Epublishing

Anything I deem useful for future epublishing of my writing.

New review post on Pride’s Children site

NO RESPECTER OF PERSONS

If you’ve wondered where I’ve been, part of is these last two weeks has been entertaining a guest: Mr. FLU.

And yes, I did get the flu shot back in October (I always get one), and every year as far back as I remember; possibly that’s why the worst effects lasted about a week.

But getting over the whole thing is no picnic. I am on tissues with extra softness – by necessity. I can’t wait for my heart rate, which went up to 100 bpm and stayed there for days during the worst part (normally, for me, around 60-66) is driving me crazy because it is still hanging up there at almost 80. It’s exhausting in itself.

Life and my Universes

Also had lovely houseguests.

And today, by dint of I don’t know what force, I finished a scene I started, according to my notes, on Jan. 21. Way too long, but had only sketchy notes as to what absolutely had to go in it, no rough draft for this one, and no brain. I swear it feels no different, finished, than the ones I have more to go on than a title and several Dramatica appreciations. I even listened to it in the robot voice, and can pronounce myself satisfied (if I ever get there).

New post (with cookies) – thanks, Stencil.

New post at Pride’s Children with a lovely new review that has lifted my spirits.

Said spirits have been on a rollercoaster ride; still trying to figure out how to post about the stress load I’m carrying – and will be until we’ve moved.

Be well.

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The pain of discovering typos in published work

ONLY GOD HAS NO TYPOS

Pride goeth before a fall

I know that. I expected that. And my typo rate was, I thought, rather low, especially considering that I ended up being, for reasons too long to go into, my own proofreader.

And I worked my tail off at it. It’s very hard to be critical of your own work. So? It’s part of the job.

Now, I have found egregious (well, to me) typos in traditionally published books – one major book on writing that I use almost daily has ‘principal’ (main, or the guy who is in charge of a school) instead of ‘principle’ (fundamental truth or morally correct behavior) not once, but twice – so the author got it wrong and the proofreader failed to correct it; or a proofreader got it wrong, changed it, and the author didn’t catch the incorrect correction. Or they both have no idea they don’t know.

I earmarked the place, and occasionally toy with the idea of sending a note to the author (which I don’t do – not my circus, not my monkeys). For future editions, you see. Because it is the kind of book that gets future editions.

But it amuses me to know it’s there. And I still love the book.

Proud of having low error rate, until…

I had found ONE wrong word, ONE extra ‘s’ at the end of a word, and a couple of places where, when doing the final formatting pass through MS Word (to get widow and orphan control, running headers and footers, and right margin indents for the print version of Pride’s Children), WORD inserted some stupidities (specifically, leaving –” as the only thing at the beginning of a line, 5 or 6 times) after I published.

They’re on my list of things to correct on the CreateSpace file (yeah, it’s on the to do list, somewhere in the 9000s). No one who reviewed has commented on those tiny typos, so they’re not all that significant in the flow (or my readers are being kind).

And all but the first two are not present in the ebook, which didn’t go through Word.

Acceptable. Imperfect, but not too much.

Possibly because my youngest daughter mentioned it (she finally read the book!!!), I was a little more attuned to a particular possibility when I was sitting in the doctor’s office yesterday, reading my own book.

And then, wham! I saw it. I’m not even sure if it’s the same thing my daughter mentioned (though it may be), and I now know exactly what I did, and it really doesn’t affect the story that much.

But I am now aware of a FLAW that I, as a perfectionist, can’t let stand.

Easy to fix?

Can’t let it stand.

You know me.

I moved the idea of putting an errata page on prideschildren.com up on the list – so those lovely people who purchase the first book in the trilogy in paper can correct their own copies (not that many readers, but still…), possibly now aware that they have the coveted First Edition – flaws and all.

Or I can slink away, offering (consider yourselves offered to, if you are one of these wonderful people) a corrected copy as soon as I can make them, and being aware that they were either too kind to point this out to me, or, better, too engrossed in the story to even notice.

The ebook will be corrected (again, asap – not a fast possibility, either), so that anyone who downloads it again will automatically get the corrections. If they care. Because this new little typo is in both versions. [hangs head]

The good side

There’s ALWAYS a good side.

I caught it (before I had a chance to look up my daughter’s questioning whether I had it right). From reading it myself in a relaxed way, with nothing else to read. Rather than from it being scornfully pointed out by a reader. Rather less painful – or is it?

Because I’m indie and self-published, it is both my responsibility and my right to fix it (so I don’t have principal for principle for all eternity of this print run).

CreateSpace and Amazon make it easy to fix (haven’t done it yet, so that’s ‘easy in principle’ for now): I upload the corrected files (I believe), wait, and within a couple of days, I can hold my head up in public again.

I have added (mentally – that darn To Do list is so darn long) a few things to the ‘look out for’ list for my AutoCrit editing passes. Especially since my brain appears to be losing its mind, I will now examine every single ‘s in each scene because the world not understanding that plurals don’t have apostrophes is its problem, not mine. I will speak sternly to the brain, and it will whine that it’s so overburdened already, and I will remind it that I’m in charge.

Etc. I.e., I will improve my skills based on this little irritating contretemps.

And because I’m indie, I don’t have to deal with a proofreader about the whole thing.

So why am I making a big deal of this?

Because professional means that you worry about these details, and that you try to make the next one have fewer (not less) errors.

It’s good for me to see where improvement is necessary (believe me, there is a whole new process in place so this particular little error won’t recur).

And it actually bolsters my belief that self-editing, and learning from your self-editing how to be a better writer is critical.

I stand behind my own work, even in the tiny places.

For the future

It’s okay to point typos out to me if you notice them. I just got a wonderful email back after my beta reader read – and liked – the next chapter. I strive to send her finished work. And her wonderful nitpickiness tells me what she likes, asks questions which lead often to some wonderful back-and-forth, and always mentions the little things. She found two. I love her for that.

It also reinforces that doing the beta reading one chapter at a time has some significant advantages for me: a chapter is a reasonable size chunk of writing to deal with at a time. Things get noticed.

And I can’t see how this would possibly work with a traditional publisher, the timing, and the diffusing of responsibility. All while the writer is supposed to be writing the next book. Not for me, anyway.

So there it is. And no, you won’t find out from me what I did wrong (at least not until the Errata page comes out). If you didn’t notice, I’m not going to be the one to point it out. Nope.

Welcome to the wonderful world of independent writing. PLEASE feel free to contribute your own stories.


Thanks to Stencil and Quozio, my go to places for images. I’m resonsible for the silly words that appear in them.

New Year’s Sale on Pride’s Children ebook

MARKETING 101: PERIODICALLY RUN A SALE – $2.99

People have new Kindles they got for Christmas, or they have downloaded the free Kindle app for their phone or desktop or tablet or iPad…

It reminded me that after all the hoopla is over may be a very good time to think what you want to spend time reading. Let me make it easier for my readers right now.

Pride’s Children: PURGATORY (Book 1 of the trilogy) is almost 170K of a novel of obsession, betrayal, and love – and I’m just getting started.

I’m working hard on Book 2, NETHERWORLD. I have plans to put Too Late up on Amazon as an ebook. My body has been giving me a lot of guff – maybe a sale will encourage everything to settle down and let me write.

Remember: Amazon lets you gift someone an ebook in the easiest way possible – check the product page. The sale will be worldwide – as soon as Amazon changes the price for me.

Enjoy!

Caleb Pirtle’s list of 100 indie books to read before you die

Caleb Pirtle, III, is undertaking a monumental task.

Mind you, he is vastly overqualified for it, as he has SEVENTY books published, and runs a well-known eponymous indie book site* with his wife, Linda Pirtle (also an author of mysteries), showcasing mysteries and other genres, and has been doing so far longer than I’ve been involved in the online part of writing and indie publishing (I started reading the blogs in 2011, having this one in 2012).

Here is why:

A similarly titled list on Goodreads ‘had completely overlooked, ignored, and paid absolutely no attention to novels written by indie authors.’

(*You may remember VentureGalleries)


DISCLAIMER

Caleb serialized Pride’s Children way back when I was starting to publish Book 1 one scene at a time.

We have become online friends through extended comments on his site – his opinions,  always well expressed and nuanced, lend themselves to conversations on writing and publishing topics.


Here are the first five and the second five.

I’ll update this post (and you should bookmark his and Linda’s blog) as he continues listing the books he thinks should be on the list. He is always open to comments, too.

How to self-edit fiction with AutoCrit

CAN A WRITER SELF-EDIT SUCCESSFULLY FOR PUBLICATION?

I keep getting into online discussions with editors (cui bono?) who insist that no writer of fiction can or should self-edit. Not for publication, they say. And they cite the example of so many self-published books which are full of typos and grammar mistakes and spelling errors as proof.

Yes, there are many self-published books which need better editing. According to Sturgeon’s Law (Theodore Sturgeon, 1918-1985, American SF author and critic):

90% of SF is crap, but then 90% of everything is crap.

My paraphrase, but it will serve. It is now being applied particularly to self-published work, but applies to traditionally-published work as well. We can argue about the percentages, but the point is that much work gets published without meeting someone’s standards.

Some of us care. A lot.

I happen to believe that the best gift an author can give herself is to learn to self-edit well enough for publication.

The reason is simple: If you can learn to produce quality work all by yourself, the READER gets the unvarnished best the writer can produce, UNALTERED by someone else.

Voice unaltered. Tone unaltered. Style unaltered. Judgment unaltered. Story unaltered.

The thing which makes a particular writer unique is preserved for the delectation of the reader. Artisanal. As all writing should be.

And it only comes from really being aware of what you write – and why.

Okay. Now that we have the WHY, let’s have the HOW:

Think of the best quality in published traditional work. You should aspire to better that standard.

This is not an easy task. There is learning. And failing. And getting appropriate feedback. And yes, making mistakes in judgment and execution.

But setting yourself a rigorous process, adding to that process as you learn, and following that process isn’t that hard. It just requires becoming aware of the difference between the story in your head, and the story on the page, and not quitting until the difference is as small as you can humanly make it. We call this ‘work.’ Hard work. I have made a contract with my readers that I will do this work before they get to read what I write.

It is work that is rewarded by making you a better writer. Big reward. Useful reward. And, in the long run, it will save you money, frustration, and dealing with people who don’t get your vision for your own work.

Enter the final mechanical stage.

Once I have used everything I have learned about writing from my teachers, books by Sol Stein, Donald Maass, Blake Snyder, the Dramatica team, and all the reference books off- and online, I have a scene or a chapter which needs to be cleansed of dead skin.

It isn’t ready for the beta reader until it is finished, but my ‘finished’ needs the final mechanical stage. I use AutoCrit for this purpose. As close as I can get to the original AutoCrit program which is basically a counter of terms and a comparer of those terms against a database. There is a new version; I’ve learned to ignore the new parts because the last thing in the world I would pay attention to is a program telling me what to write. Writing is my job.

I want the mechanical editor to tell me what I’ve done, in a very black-and-white way. I want it to count for me, because counting adverbs is the most boring thing I can think to do by human. Or counting the number of times a four-word phrase (each possible four-word phrase in my text) is used. Or counting the number of times I have used words or phrases (and showing me where they are). And making a list of unusual words.

For this I use certain specific sections of AutoCrit.

After pasting the text in, I visit the following menu items:

Strong Writing: Adverbs, Cliches, Redundancies, and Unnecessary Filler Words.

Word Choice: Generic Descriptions, and Personal Words and Phrases.

Repetition: Repeated Uncommon Words, Word Frequency, and Phrase Frequency.

For all of the above, I ignore the program’s nagging (such as ‘Remove about 3’ when it somehow decides that I have too many occurrences of ‘that’), because for me, AutoCrit is only an automated counter doing the dirty work for me because I’m too lazy to do it myself (and know that humans given mechanical tasks make huge mistakes because they get BORED).

I do NOT use other sections. Why? Because they judge me. Or someone wrote a little piece of text to put there that sounds just like it. Once we go from comparing the number of times I use ‘that’ to the average for fiction in their database, I have all the information I want from an algorithm.

Pièce de résistance: how to use the information.

This is the writer’s job: every single counted detail from my text, generated easily by a program, is now subject to the final test: Is this the way I want it?

In other words, it’s back to me. Not with suggested ‘improvements.’ Just counted, and displayed for me to decide if it serves my final intent to have the text stay the way I wrote it (remember, I considered it pretty much finished before I tossed it into AutoCrit).

If it shows me clichés from its database that I have used, I have to decide if the character using the cliches uses cliches. Some do, some don’t. Clichés are neither good nor bad. For some characters I will keep the cliché but try to make the sentiment unique again – which leads to some pretty interesting substitutions from that subconscious brain.

If it shows me I have used one of my personal words a certain number of times (my worst lately tends to be ‘get’ and its variations ‘got’ and ‘getting’ and ‘gotten’ – all of which I’ve input to my personal words file in AC), I will decide 1) if there are too many, 2) if they are the only way to say something (rare), 3) if they have a literary intention (parallel structure often leads to word repetition the database can’t account for),…

Generic Descriptions usually have to be separated into two piles: those in dialogue (and even those benefit by tweaking) which mark a specific character; and those in the internal monologue where I dump what other people use a narrator for (It was a dark and stormy…), ie, description. I may have a very good reason (really) for using the generic description, but it doesn’t hurt to be reminded to check.

I never, ever, use AC’s Homonyms tab, because it is excessive, and I can spell, and have NEVER yet found myself using the wrong homonym. Okay, maybe two or three times in the 3.5 MILLION words I’ve put through AC, but NOT by using the Homonyms tab. Too much stuff to process – there are a lot of homonyms in English, and they will find all of them and offer what seems like every other word in a red box. There must be a better way to do that mechanically (don’t mark every ‘you’ because it might be ‘ewe’); meanwhile, I put those words I might misspell by accident into my Personal Words file (though, thought, through, thorough).

Summary

First, examine every single kind of counted word or phrase that you might not otherwise catch, and

Last, decide whether and how to fix it: you’re the author – it’s your baby.

Very simple.

It still takes time, and a lot of effort, and a lot of thinking, and going back and forth to Scrivener with the text of a scene.

I find I can do about 5-10 corrections at a time, after which I save the results in Scrivener, get a fresh copy of the text, paste it into AC, and re-process that tab/menu/submenu.

All other types of errors – spelling, punctuation, point of view consistency, chronology and plotting, content (was this character a red-head?) – should have been eliminated (by me, the spellchecker, and a dictionary/thesaurus) before I use AC.

But I care – and I’m not using my beta reader except as a first reader. For what should be finished work, so she has as clean an experience as I can make. I don’t want her pristine read complicated by anything that distracts her from the flow; when she tells me something doesn’t work for her, it is going to be taken very seriously.


And that is how I use AutoCrit (I have a Lifetime membership – worth every penny) to do what no human editor should be asked to do (count) and what I don’t want an editor to do (change ANY of my words, which includes suggesting I change them). They may not be happy about this, but it is the least traumatic way for me.

I really should stop even clicking on those ‘everything needs an editor’ posts. Their authors, some of them editors, hate people like me.

Reading unfinished work, knowing the end

HERE IS A NEW INDIE MARKETING QUESTION:

I’m pondering whether the reason many people don’t try a trilogy is because it isn’t finished.

I’m exploring a concept that would provide the reader with story protection, and get the writer a safe space to write and some moral support.

Suppose you:

  1. were considering reading something long, like Game of Thrones
  2. liked the first book in the story trilogy (or at least the beginning in the Look Inside! feature on Amazon)
  3. were worried the author might check out before finishing, leaving you forever curious about how the story ends – and whether it makes sense
  4. knew there is a planned end, and you think you will probably be happy with it (the prologue gives hints)
  5. knew the author is slow, but patient and dedicated, and will finish if is it at al physically possible to her
  6. knew the author was extremely good at following a plan/outline/rough draft – so the story itself is finished, but the execution (the actual words) hasn’t happened yet
  7. wanted to read it now
  8. were willing to take a chance on an ebook version that could be regularly updated as the final draft slowly dribbles out, one scene/chapter at a time
  9. MOST IMPORTANTLY, had the rough draft included in your current ebook so if the author doesn’t make it, you still know how the story ENDS.

Then, would you buy it now, to get what is already there, and wait for the notification that the next update was available and download the whole again from Amazon?

In other words, buy unpolished work full price so as to get the polished pieces (plus the end) faster than waiting for the whole?

Just curious.

It would be very different from a subscription service, or a planned serial, because you would HAVE the end.

You’d have to decide if you WANTED to read that extremely rough version of the end, or just have it in case the author couldn’t finish it. You should choose NOT to read it; the rest of the story in rough format would be your insurance.


The intent of this post is to start a discussion about whether such a model would work to finish the planned Pride’s Children trilogy in a total of around a half-million words.

I haven’t seen it before, but this is indie, folks, and we can do anything we want.

Amazon already allows writers to update their manuscripts.

 

Is the gift worth your LIFE?

ONLY IF YOU HAVE TO

I wake up angry too many days.

Then I spend time getting myself at least back to neutral, because I live with other people, and it isn’t fair to them to have to put up with me in that mood, unless I have no other choice, and we already know I have a choice, because I have used that choice successfully every day for many years now: figure out how to, today, and get over yourself.

Every day I berate myself

Because I don’t get to work sooner.

I sit at my computer, and end up checking out whether anything has changed in the world since I forced myself to go to bed last night. Now that we have online subscriptions to the Washington Post and The New York Times, I do a quick flip through the headlined new articles, to see if anything needs my attention.

I remember the comic (xkcd, I believe) about how someone can’t go to bed because the internet is broken.

I know it’s partly physical: for some reason probably related to illness, the brain comes on slowly, and usually doesn’t really focus on anything mentally challenging until after first nap. That baffles me, and scares me, because I have to drag myself into that first nap, too, always convinced before I do so that it won’t help, that if I could just force myself through, block the internet, START working I would now be fine for the rest of the day, and I’d get everything done which never gets done.

Every day I test out my mental speed by doing hard sudokus: under about 6:30 minutes, I can probably do something useful with a small effort; over that, and I can’t usually write, and, worse, make mistakes of epic proportions (luckily Scrivener has snapshots and I do backups erratically but so far successfully). Those scare me – when it takes you a month to write a scene exactly the way you want it, and you think you have deleted it, well, it’s not a pretty feeling.

Nothing helps until somehow

The process starts up by itself, if it’s going to that day.

Many days it doesn’t – and I am helpless to understand why. Because it seems that other, equally stressed days, work.

I laugh when I see people suggest taking days off: it takes me so long to get back to where I was when I’m forced by Life to do something else for a few days that I am pretty sure I won’t make it back to writing ever.

My brain is on instructions to at least try every day, and, indeed, I have no idea what I’d do with a day taken off deliberately from writing.

Back to the ‘gift’ I’m writing about

And that gift IS writing.

Not that I have any choice in the matter, it seems, but the writing, as it is now, is the result of who I’ve become.

And that’s the question: if I had to choose, and I had the Hobson’s choice of writing what I do and being sick, or neither, would I value what I’m writing enough to choose illness if that were its price?

Is one single story – if that’s all I manage – worth a life?

Is LoTR worth Tolkien’s life, GWTW Margaret Mitchell’s? And why classify myself with them (and neither was ill). What about ‘Barbie Takes Manhattan’? Or ‘Bridget Jones’ Diary’? Or ‘Harry the Cat’?

The choice is an illusion

I have children and a husband – they come first.

And, as soon as they don’t need me this instant, I try again to focus.

I took my nap, am more awake (though sudoku still says well over 7 min.), and I come back to the same question: is this worth writing? Is it worth my life? I’m not sure what the answer is, but it certainly is what I want to do with my life, with the energy I get, with the time I spend/waste every day.

I didn’t make this choice – it chose me. Somehow. Like the other gifts in my life, I’ve found myself nose deep in the pool whether I liked it or not.

By standing on tiptoe, I manage not to drown. And then another day comes, and another task, and I find myself, on the good days, inside my head walking Kary and Andrew through an exchange, planning exactly how Bianca will take the next step, knowing what is coming, but not exactly how the words will play out yet.

And wishing I could speed it up.

What did you get for Christmas?

The same old thing.

I don’t want a pony.

But I want this. And if this is the price, yes, bring it on.

Hope you got what you wanted.


 

The slow posts of summer 2017

THE SUMMER SLOW DOWN IS ACTUALLY A SPEED UP

This is a stub, a placeholder, a tente-en-pié (keep you on your feet), an appetizer – lagniappe?

Any one of those words that means a quick update and not a thought-out post with a point.

Why? Because when other bloggers stop blogging, I worry a bit.

Don’t want you to worry. There have been no recent crises – Yay!

On the To Do list:

Writing NETHERWORLD. Yup. Main A1 priority that keeps getting a day here, a day there (the least efficient way for me to write). And publishing Too Late.

Finding a permanent place to live – for which I have, up to now, processed more than 110 CCRCs (Continuing Care Retirement Communities), most of them in California, to see if we can 1) afford them, and 2) find a community we’ll fit into.

Paperwork for my Dad’s estate, too long on the to do list, but the IRS has made each simple step complicated. I will persevere.

Getting healthier. Here I would like to report slightly better walking capacity (after days and days and days of lower back strengthening exercises), and continued cardiac rehab (though I haven’t been able to increase it much since I started, I’m now into my fifth month, which is some kind of record).

Dejunking the house prior to getting it on the market. This means the Christmas tree came down this week. You may applaud.

I think that’s the major ones.

CCRCs in California

The why? It’s drier (humidity and I don’t get along), and the places we’re looking at have better weather. I have been warned – not all places in California have ideal weather. The spouse put me onto the idea of getting an idea of each city from Wikipedia (who knew each has a page?). If there is a Climate section, the little graphic illustrates temperatures, rainfall, and sometimes humidity for a year – which is exactly what I need to compare, say, Sta. Barbara and Bakersfield (nice, not so nice).

I now have had hour-long conversations with about 21 salespeople (the shorter list), along with getting electronic and snail mailed information, and followups. I learned a lot.

The basic information on the websites seems to be 1) we have apartments and/or cottages, and 2) we are the best CCRC in California. So there’s some hype.

Considering that one of the major decision factors is cost, you’d think they’d be a bit more up-front, but if there is information at all, it is usually, ‘from (quotes entrance fee for tiniest unit and monthly fee for one person in it.’

Not very useful or realistic, and I hate to hang up the minute someone tells me the actual numbers (which implies I couldn’t go). The reality is that we have some choice in the matter, but a place is going to have to be perfect for us to go for the higher costs (and most of the for-profit places in the San Francisco area are simply not an option).

I’m to the point of running numbers past a calculator and guesstimating some scenarios on how long we’ll live (always a fun exercise) and how long we’ll need what kind of expensive assistance to do so.

Dejunking is slow going

Not because I can’t get rid of stuff, but because doing so requires me to give my assistant (who’s been a little erratic due to real problems) permission: ever single item in this house not in my husband’s office is my problem.

And some of it has to be kept around so the house doesn’t look razed when we show it.

My brain will tackle that problem far better when it doesn’t need to do phone calls and financial calculations with its little bit of energy, and we have a very short list of places we would willingly move to tomorrow.

And when the heat and humidity abate a bit, and we can stand to dejunk the garage some more.

It’s amazing how much stuff goes when an assistant takes it to its next owner for you (or makes it disappear). Until you get down to family photos and the CD collection you always meant to put on a hard drive.

Exercise, walking, etc.

Here I have to be extremely careful. We CFS folk can overdo things in an instant – and have to pay for it with days of getting nothing done, and huge amounts of extra rest.

I’m so far over capacity already with all the extra stuff on top of what I had before that all I have to do is go to a meeting with the financial advisor (a short meeting, he said – ’twasn’t) to lose two days.

I’m looking forward to living in a CCRC where the plan will be: write in the morning; get more fit/relax/float in the pool/do a short stint in the gym/walk to dinner, in the evening.

I swear.

Meanwhile I have to keep the spine from insisting on more surgery (so far, so good, and I don’t trust any of the surgeons I’ve seen). This requires daily exercise and stretching. Lots. The stronger the spine gets, what do you know: the easier the walking has become.

But we’re talking micrometers. I know – husband can’t even tell. And it’s made me do things I shouldn’t have done (leaving the walker in the car for something that turns out to be a longer walk than I planned is the #1 problem).

And the perennial: removing a few pounds from the joints would probably help; meanwhile, don’t add any.

Removing all cardiac meds made a huge difference to all of the above – zombies aren’t good at becoming healthier. Doctor doesn’t even want to see me for six months; BP and HR are behaving themselves nicely with meditation and rest and the rehab (I guess – had to tell).

The career as novelist

Taking a bit of a beating right now, but moving.

The biggest other time-eater is learning and running Amazon ads. I find I don’t do well when the sales are way down (depressing) because I’m not hand-selling, and going viral isn’t happening on its own.

Which means advertising. The last email I got (review pending) had ‘Loved it!’ four times in a row, so I do have a tiny tribe, but I have no reach – and everyone else on the planet (with energy) is writing bunches more books and ads.

I’m trying various targeting ideas. If any of them work…

But the very best time I spend, exhausted or not, is when I’m in Bianca’s skin (today) or Andrew’s skin (last week) or being Kary for a while (right before that). And that’s still good, if a little claustrophobic: I have to get awfully close before I can write them.

Drop a line

How’s YOUR summer going?

 

 

 

 

 

Quality independent literary writing must be nourished

Butterfly on cactus flower. Text: Beauty and quality are fragile. It takes effort to encourage them. Alicia Butcher EhrhardtWANT INDIE STORIES OF GREAT QUALITY TO READ?

Author Jay Lemming, who writes indie literary fiction (among many other things, including a good blog), has taken the lead in finding out how readers of well-written fiction – often categorized as literary fiction online – find their next book, and he’s created a survey for those readers.

Thank goodness for Jay, because this is exactly the kind of thing my energy doesn’t stretch to encompass.

Here’s the beginning of his latest post, making the survey available to readers:

Well, it’s finally here: the 2017 survey for readers of independently published literary fiction.

Click here to participate.

But before you do, you may want to read on for another moment…..

The market for independently published fiction has expanded for several genres: romance, sci-fi, fantasy, horror and all sub-genres therein.

But the market for independently published works of literary fiction has lagged due to the more conservative aspect of its readers…

CLICK HERE to go to Jay’s blog and read about the survey first – it will make great sense that way. Then please take the survey – there is a group of literary indie writers who will be able to use this information, results of which will not be restricted.

Jay will write about the results when the survey is complete; you should bookmark his blog or follow to get these results when they’re available.

Everyone complains that X% of indie work is cr*p – Jay is doing something about that, as are the writers who take the time and make the extra effort.

PLEASE NOTE: there is an amazing amount and variety of indie genre fiction

And plenty of quality work there to read as well – most people can find what they like, and the better writers in their favorite genres.

Literary has become the equivalent of ‘not-genre.’

However, this particular survey is for those who want what we have labeled as ‘literary’ on sites such as Amazon, because ‘mainstream,’ ‘commercial,’ and even ‘big book’ have disappeared as categories, leaving everything not specifically genre as ‘literary.’

The big publishers still have a stranglehold on some of this work – many of their authors (I know several) work very hard, but never see much remuneration except ‘prestige.’ Sometimes that’s because literary work is required for tenure or to maintain employment in an English, Literature, or Creative Writing program.

If indie literary work becomes popular, these authors will take the plunge into indie (as some have done already), and be able to pay for such frills as mortgages and college tuition for their kids.

And some of us, ahem, have started as indies/self-publishers, and have no intention of crawling off to submit our work to agents and traditional publishers big/medium/academic/small.

But if quality writing isn’t rewarded, readers won’t be able to find it.

Go help Jay. Take a few minutes and fill out his survey.


Support indie work in general – don’t forget the Wishing Shelf Awards and the lists of finalists. Children’s books by age groups first, followed by adult fiction and adult non-fiction (scroll down). Look for Pride’s Children – but there are not links to Amazon and other retailers on the Finalists list because it would be too unwieldy; PC is on Amazon here.


My continuing thanks to Stencil for making it easy to create graphics for these posts with a few mouse clicks.


 

The MOST important thing they don’t tell indie writers

Snowy forest night, black sky above. Test: Award winner! Bestseller! Get reader's heartbeat up! Alicia Butcher EhrhardtSOME INDIE AUTHORS ARE GOOD ENOUGH FROM THE FIRST BOOK

Traditional publishing believes it: they LIKE to take a beginner’s book, push it like crazy as ‘the next big thing,’ and then, if it takes, take credit for the success. If it doesn’t, most of the time (as that first book can take a number of years to create), we get articles in the NY Times and The New Yorker by disillusioned young MFA-program writers who thought ONE book was their ticket to live in Manhattan forever.

Hindsight is 20/20. You learn things later you wish you had learned sooner. And they can hurt you. Significantly.

And it’s possible this isn’t important for many beginning self-published writers, so no one has thought to mention it as specifically important.

Instant gratification is a plague on the modern world.

And the Dunning–Kruger effect is rampant. The link will give you a precis of the science, but the short version is that about the bottom 10% of people in competence in a subject think they know it all. Reread that sentence because Washington is full of it right now. The least competent think they are the MOST competent.

Maybe it’s a survival thing – if you thought you knew how to hunt the mammoth, even though your hunting skills were terrible, the mistaken belief allowed you to leap in there with your spear, and it was successful just enough of the time that the gene didn’t die out. Once in a while. And possibly is the origin of the phrases ‘fools rush in’ or ‘beginner’s luck.’ But I digress.

How does this apply to new indie authors?

Here it is: the thing I wish I’d known about – and had paid attention to: your book launch is critical, because in the first month you get a bit of free publicity (new books) from Amazon, and the DATE of that launch determines its eligibility for awards, and you need to know if your book is good enough and apply for those awards at the right time.

NOBODY IS OUT THERE SEARCHING THE NEW INDIE BOOKS TO SEE IF THEY ARE ANY GOOD, AND GIVING THEM AWARDS.

I published late in 2015. That made me ineligible for most 2015 awards (their deadlines had passed), and ineligible for 2016 awards because Pride’s Children: PURGATORY was published in 2015.

I didn’t need to publish then; I could have waited, would have waited if it I’d known the consequences. Early 2016 would have lost me the Christmas 2015 season (during which I sold a few books, very few), and I was so focused on getting that thing out there, that I didn’t even think about awards.

TO GET AWARDS, YOU HAVE TO SUBMIT TO AWARD COMMITTEES – AND PAY AN ENTRY FEE.

The fees cover the administrative costs of most awards, and the prizes (part of which may be subsidized by some foundation). They are set just high enough to discourage most new authors from frivolous submissions. And if you’re determined that the book should pay its own way, are an expense that may be hard to justify.

NOBODY will know that you applied for an award. Other than the financial one – which could be significant – there are no downsides to applying. IF those committees are honest, this might be your only chance to be considered on pure merit (their subjective definition, of course).

And the whole process runs up against the other part of the D-K effect, that the most competent people are  hesitant to say they are competent in a subject – because they actually know how much they don’t know. Many top scientists are modest and humble people.

There is a surfeit of Arrogance in the world.

Self-promotion is something most indies have to work at, and we’re all tired of the relentless self-promotion – Buy my book! Buy My Book! BUY MY BOOK! – of the modern Twitter feed.

But once in a while, a new – or even a first – indie book is a carefully-drafted, polished tome that would have merited consideration by an award committee – but didn’t know the basic facts of submission, because, even though they spent years reading the forums, blogs, and boards before publishing, the FACTS above in bold were never mentioned.

I would have liked to try.

‘Bestseller’ or ‘Bestselling author’ is USEFUL in marketing. And that should be achieved by sales, which most indie newbies won’t have. But ‘Winner of the _____ Award’ IF the award is a real one, and a significant one, is also very good for a book.

I would have liked to know it could be important. I screwed up.

If that’s arrogance and ego, so be it. The awards committees would have let me down, the money could have been wasted.

But the simple facts would have been nice to have, so I’m putting them out here on the off chance that someone else in the newbie self-publisher category will see this, and at least know to look up the awards and their submission guidelines and dates.

And that’s my screed for today. Are there hidden gems, condemned by the very lack of knowledge of their indie authors to remain hidden? What do you think?

“I coulda been a contenda,”

Marlon Brando, On the Waterfront.

Or so one likes to believe.


 

I knew what to do a year ago

SKILLS NOT USED GET RUSTY

I spent my working time today gathering everything I have in the way of text for the short story, a prequel to Pride’s Children, that I’m getting ready to publish on Amazon.

And panicking.

When I did the ebook formatting for PC: PURGATORY, I spent so much time tweaking Scrivener’s Compile function, to get everything to look just right, that I worried I’d never get the details out of my head.

And yet here, a bit over a year later, I can’t remember ANY of it.

Somehow, wisely, I left breadcrumbs for myself

Because it is something I send to people who request it (after they read my post on structure), I took the trouble to clean up the Novel With Parts template that I use, which is just Scrivener’s template of the same name, but with many areas prefilled or suggested.

And with the same Compile setup that I used to produce the novel’s epub file.

But it is not a short story template (reminder to self: produce one), and a 167K novel needs more parts and sections than a 1.5k short story.

But it has been extraordinarily difficult to remember why those parts were there, how I figured out the headers and footers and front and back matter, and making the decisions to delete what I don’t need.

I am nervous because I’ve never published a short story on Amazon

and it is very short.

Even with some fill-in bits, it is very short. Even if I tell people right up front that it’s short, I have this feeling of impostor syndrome.

And yet, there are no words I would add to it. It is the right length for what it tells, and a critical bit to understand Andrew. It took months to get right, to make spare, to give both a flavor of his mind and an account of an important happening which has changed him.

It’s free on Wattpad and on my blog, but some people haven’t read it here (please do so if you like). And I will have the temerity to set its price at 0.99, which, by coincidence, is the amount I’m charging today for the whole of Pride’s Children: PURGATORY.

Pricing messes with my mind. Since I also do it differently from many indies, I can’t follow easy guidelines. I want the story on Amazon for anyone who would like their own copy in a Kindle file with a cover. This authoring thing is weird.

I’ll figure it out. The next short story will be easier. It isn’t brain surgery. It’s just a little story.


Too Late: coming soon. If it hadn’t been for the shenanigans in Washington, I’d be finished.

Will I ever feel as if I know what I’m doing?

Writers: grab YOUR unique promotion opportunities

Woman in fur coat holding sparkler in front of lights. Text: Target Yourself. How are you like your audience?I’M FEATURED TODAY ON BOOMER CAFE!

Hey! That rhymes!

I am a Baby Boomer, born between 1946 and 1964, by the Boomer Café definition.

We are the Post-WWII babies, and there are a lot of us. Many of us are getting to retirement age – and able to do as we darn please.

I’ve been reading Boomer Cafe for a while now (though not since 1999, their founding date!), submitted an article now titled, ‘A baby boomer writes the novel she always planned,’ and they published it today!

There are a lot of hard parts for beginning self-publishing novelists

One of them is the perennial question: who is your target audience?

Because the natural answer for newbies, even if they have written a baby board book, is EVERYONE! Which is not as silly as it sounds, since board books are not bought by babies, but for them, by siblings, parents, and relatives, of all ages.

Pride’s Children: PURGATORY, my debut novel, uses every technique I could learn to appeal to men and women of all ages, and teens mature enough to understand adult themes of love, marriage, work, jealousy, obsession (teens = fans?), getting what you want, and sacrifice. The sex and violence and language ‘rating’ is PG-13 (minimal) because I’m interested in story, not mechanics.

But wide POTENTIAL appeal makes it a bear to market: try planning an ad or outreach that will grab the attention of male teens and their grandmothers, and you’ll see what I mean.

Wide appeal for a book means no generic marketing

So you have to look at yourself, see how you are a member of the demographics you are included in, and figure out how to use that to present your book and yourself as author to diverse groups.

If you write straight Science Fiction, for example, there are oodles of promotional opportunities in newsletters, blogs, lists, sites, and at your online retailers. Your only problem (and it is a doozy) is how to make yourself stand out from all the other SF writers and their books).

I read and I learn. What I have learned since PC came out is something I suspected before I published: regular indie marketing strategies aren’t going to work for me and this book.

Which means one thing: diverse marketing, and a different marketing strategy for each group, with the understanding that there is no more homogeneity in the ‘groups’ than there is in my general audience.

Call it ‘trait marketing’: What do I have in common with Baby Boomers?

And that’s where the inspiration for this particular article came from.

First, to clear that away, I have no interest in writing non-fiction articles for magazines, online or in real life. I am a novelist, with books to write and sell, not a free-lancer looking to support herself by writing non-fiction. That’s a different calling, and I don’t have it.

To the extent that I do, this blog and the one for the books (prideschildren.com) are my non-fiction outlet, and I don’t expect them to pay for themselves or my time from what I write there. I get satisfaction from putting my thoughts in order, from the possibility of an eventual book or two if one arises from the posts because a bunch of people seem determined to write the same way I do (it could still happen!), and from the visitors and commenters here and on the blogs I visit.

But it is almost a cliché that many people think that some day they will write a book – and, until I actually finished one and published it, I was in that group. And that was the perfect topic to pitch to Boomer Café, it met with their approval, I wrote it – and it’s here!

Writing for exposure is not NECESSARILY a bad thing, is it?

Boomer Café doesn’t sell ads. The only way I can use their site to get my book in front of the other Boomers who visit there is to write an article which gets published. And provide something of interest for the subgroup of Boomers who might like to at least consider whether they should attempt that novel.

Anyone who writes to me after reading that article will get pointed in the right direction, and that will be a small partial payment for the advice and many kindnesses other more-advanced self-publishers have given me.

If people who read the article want to, Boomer Café has posted my cover, and a link to Pride’s Children: PURGATORY on Amazon, so readers can check it out and purchase if it appeals to them (or they want to see what it looks like).

And I couldn’t hope for any more than that!

I’m exploring myself and Pride’s Children for that kind of publicity opportunities

This past year, I’ve done a lot of hand-selling, to readers and writers I’ve met on Goodreads, Wattpad, Facebook, and via blogs such as ThePassiveVoice and the many others I follow and comment on. That will continue – it is a more personal approach, and has worked well in getting some awesome reviews. It is not a given that I will get a review or a new reader – my success rate there is about 50% for people who will try reading. More importantly I have found almost all of the blurbs for the book that way.

I’m determined to make this a career, rather than a hobby, so I expect PC to pay its own way eventually.

The question to take away is…

What is there in common – and how do I use that to entice people into reading the first few pages, a couple of scenes, or a chapter or two?

BEFORE that, I have the usual: book title, description, cover, editorial reviews, ratings, Look Inside feature, ebook sample, reader reviews, author page, numerical rankings within the various categories and subcategories (if you scroll down far enough on the Amazon product page for the book)…

Even price. Readers have their own opinions about what books are worth; I have priced at the lower range of what traditional publishers charge for ebooks and paper copies, but higher than what indie genre writers charge. And run a sale at least quarterly.

AFTER that, after TRYING, readers know if they might like a book or not. I trust readers as I trust myself to know what they like to read – and whether I’ve done my job to supply that.

I’ve already met some new and interesting people on the Boomer Café site – maybe some will turn into readers.


Thanks to Stencil for the image above and the ability to add my own words.


Readers: how do you like to be appealed to?

Writers: what special niche marketing do you do?

Looking forward to hearing from you (hint, hint)!

Pride’s Children’s rankings after a year

pc-1-yr-sales-rankSALES RANK

pc-1-yr-kindle-romance-contemporaryKINDLE, CONTEMPORARY ROMANCE

pc-1-yr-kindle-litfic-literaryKINDLE, LITERARY FICTION

pc-1-yr-author-rank

AUTHOR RANK

IT’S BEEN AN ODD YEAR AS A FIRST-TIME PUBLISHED NOVELIST

None of my sales have done much.

Word of mouth has been how most of the sales came about.

I am basically hand-selling to people I meet who also seem to have reading habits that mean they might like PC.

Now that I have a decent, if small, number of reviews (25), with at least one at every star ranking, I will be trying a few Fussy Librarian offers, to try to reach people outside of my immediate circle. If FL will have me.

KU, which I had high hopes for, has been a dud. Being in or out hasn’t made much difference.

The last Kindle Countdown Deal sold two copies (0.99 – so I got 0.67 each). Definitely not worth the effort.

Goodreads has provided friends – one or two sales; ditto FB and Wattpad. I have sent out a LOT of review copies (just ask – I will send you one). Everyone says I’m pricing wrong, but the 0.99 sales do nothing – and you can always have a free review copy!

I’m sure this is the way beginners start; I also spent way too much time watching it happen, as I’m sure many beginners do.

I’m well started with PC: NETHERWORLD, the middle book in the trilogy, full of surprises (if you can trust me).

And it’s been otherwise a very crazy year, so I think I’m going to put my head down (as soon as I can for sure is next Wednesday), and write, and try not to panic. Careers last a long time.

I liked the pretty graphs – and a year seemed to be a good time to review the results.

Oh, and I’ve sold, I believe, 7 paper copies.

I have avoided advertising which focuses on me, and kept it on story and writing (except for the online ME/CFS group where they already know me, and this blog, of course). I don’t know if that’s wise, but it is a one-way street to move into talking about a disabled writer, which does funny things to most people’s minds (such as lowering standards, and expecting inspiration, and just plain not wanting to read) which I’d rather avoid. On the other hand, an awful lot of books come out every year.

Hope this next 12 months works a bit better.

ETA: Author Rank pic.

 

The new impostor syndrome: redefining the literary genre

Single perfect yellow bloom with the words: Quality - who decides. Alicia Butcher EhrhardtRANTING ABOUT CATEGORIES GETS YOU NOTHING

It is funny how the meanings of things change, and with the change, a whole cascade of other meanings change.

Critics have quoted a ‘tsunami of crap’ as coming from the new self-publishing authors; defenders have responded with versions of Sturgeon’s Law: ‘90% of indie/SP/SF/… is crap, but 90% of everything is crap.’

The percentage varies according to the viewpoint and attitude of the critic.

Is literary the new mainstream?

But I digress from the point I wanted to make, and which I’ve mentioned before: that the category my writing used to fit into naturally, mainstream commercial fiction – set in the present or near past, with realistic settings, dealing with current human problems – has disappeared, leaving me with no category to put my non-genre fiction in – except General Fiction.

General Fiction covers too much ground, and makes no implications of complexity or quality.

Those of us in this position who aim for complexity and quality are thus, perforce, labeling ourselves ‘Literary Fiction.’

And ‘literary fiction’ is now considered a genre, much like science fiction or paranormal romance or mystery/thriller.

Who are the ‘literary’ writers?

Which puts me in an odd position of ‘competing’ with the likes of Saul Bellow, Toni Morrison, and Salman Rushdie – who are highly literate types of the kind who publish in literary magazines and are pushed by literary small publishers and not expected, necessarily, to sell much. But who may aspire to Nobel prizes in Literature, and the Pulitzer Prize.

Or with the likes of Donna Tartt and The Goldfinch, a ‘literary’ anomaly in that it sold millions of copies.

I feel like an impostor when compared with what I used to assume were the literary writers. I feel less of an impostor when compared with the books that have done the same as mine, crowding into the literary category, but not necessarily supported by the MFA or the professorship in English Literature which used to be de rigeur, credentials I don’t have.

What the ‘real’ traditional practitioners of literary fiction think of this travesty, I can only imagine. It was hard enough competing against all those MFA graduates for the limited number of poorly-paying slots in literary magazines with tiny distribution but with prestige, and now they have to compete with all those upstarts who should have been weeded out firmly by the editors at the publishing houses who were known for publishing literary works.

But, HISTORY…!

Possibly, I am reversing an earlier unfortunate trend, in which authors such as Charlotte Brontë wrote ‘a novel’ such as Jane Eyre, which has now become a ‘literary’ classic. They used what they knew: an education in the classics, including Greek and Latin, would have been natural for a parson’s children; their writing reflected who they were, what they’d read, how their world was organized. They were not aiming for ‘literary’ – but simply wrote with the care and knowledge that would be common to their position in society and their level of education.

That education would have been based on reading widely; there may lie the root of my comfort with the idea of classifying my writing as, among other things, literary. My youth was spent reading everything I could get my hands on – including much of what is now considered literary canon.

I found, though, that I did not like a lot of the more modern work. I read Toni Morrison and The Color Purple and Seize the Day and hated their preciousness in focusing on language to the exclusion of plot and characters I could identify with (yes, that makes me a heathen). I read Down and Out in Paris and London, which I liked, but can’t get past page one of Ulysses.

Categories change; we change with them

So I’ve decided not to worry about impostor syndrome and calling myself literary, and assume that the category is broadened, by necessity, to accept us johnnies-come-lately who actually may be hewing to the earlier, classical meaning of novelist – one who writes stories – without going so far as to kick the others off the high end of the island (those who write stories I can’t read because they seem to be missing the ‘story’ part).

De gustibus non est disputandum (no accounting for taste). There’s room for all of us, and, in this day of algorithms, we must make some accommodation for others so we may all be found at Amazon.

We indie literaries probably escape the notice of those who are firmly in the publishing grasp of the real literary publishers, anyway. But I’ve stopped worrying about being an impostor – because I care about the results.

Are you categorizing your writing as ‘literary’? Do you find reading material with ‘literary’ as a keyword? What do you believe the literary writer promises the reader?

Data mining for the critical book description

Teddy bear with sign Looking for friend; Words: Help refine the book description; Author: Alicia Butcher EhrhardtCROWD-SOURCING IS THE NEW GOLD STANDARD

The purpose of a book description

The description of a book should do one thing, and one thing only: get a reader to click further.

The click may be to the book’s page on Amazon, to a Buy link, or to the Look Inside feature on Amazon. The next material seen, if it’s not the book, already downloaded onto a Kindle or Kindle app or a book in the mail, has to continue the process, but the first click which lands in a place the reader can make a decision should have an irresistible ‘Call to Action.’

The book description is the beginning of the words that form the Contract with the Reader.

Why fiddle with the book description after spending so much time crafting it?

At this point in the development of marketing for Pride’s Children: PURGATORY, the book description, originally crafted to attract the kind of reader I thought would like it, someone exactly like me (!), isn’t working.

Plus that turned out to be wrong: there is something that unites the merry band, a sensitivity perhaps to the way I’ve chosen to tell a story, or to something in the characters themselves, but I haven’t isolated it yet.

My gentle description of what is an intense book full of unexpected shadows is too mild. It expects too much of the general reader – and is not helping convert those who might reach the description into possible readers of the book.

Advertising – the soggy ground

The field of advertising is one I don’t wish to plow, because of the energy it takes to generate a hundred concepts until a few seem ‘possible,’ and then to refine the gold in those into ‘probable,’ and continue working an ad into ‘Yes!’

Companies spend a lot of money on advertising. I have neither the money – nor the time. So I’ve resisted doing the work.

I tell myself, ‘Finish the next book – then this one will sell.’ I think, ‘It’s good enough,’ or ‘The description is accurate,’ or ‘It doesn’t matter what I do.’

And maybe I’m expecting too much – and all this is moot.

But an ad I crafted for a summer issue of the Princeton Alumni Weekly netted exactly one sale. I’m not getting it right.

Are there stones left unturned?

There are books out there whose readers I want, and I haven’t mined them yet to see whether there’s something I can use. Amazon has oodles of data – the whole book’s page is stuffed with information. Some of it I can’t get easily (or within my budget, such as Kirkus review) because the big publishers need a staff to do that for the books they’ve decided to push, and my staff consists of me.

‘Editorial Reviews’ can contain some pretty heavy hitters (‘Stephen King recommends that if you read one book this year…’) I don’t have access to – whether anyone reads the blurbs or not.

And I haven’t mined the 24 reviews, 21 of them positive, to really hear what my readers have said. The ones I already attracted, and who were impressed enough (yeah, I’m going with that explanation for now, rather than the chain-gang one) to write a review.

I intend to start doing this.

Especially the first: if I think Pride’s Children would attract readers who either liked, for example, Donna Tartt’s The Goldfinch, or who specifically didn’t like it because of perceived flaws, I need to be spending some time looking at the description the copywriters at the big publisher produced for the book, and what the book’s readers have left in the reviews they wrote. I’ve done some of that – it could use a serious go-around.

That’s work I will do on my own.

You, my blog readers, have been kind

But I also want to ask my blog readers whether they think I’m doing the advertising part wrong – and what they think might work better.

Feel free to do one of two things:
1) Think for a minute and tell me what attracted you to read Pride’s Children, if you did, and
2) Anything you haven’t already told me about what I’m not doing right. Because I have saved, and will be rereading everything anyone already sent.

I have my own small data bank – that cache of all the words I’ve received already, kind or caustic – plus the reviews on Amazon, Goodreads, and blogs, and I think I’m ready to do some more digging.

Email privately (abehrhardt [at] gmail [dot] com) if this blog is too public for you. I promise not to publish anything identifiable! And I’ll be taking suggestions in the helpful intent they’re offered. No hurt feelings.

For blog responses, here’s the easy link (no scrolling back up).


PS: price and cover are not up for discussion in this round – they are separate issues. I’ll reexamine both eventually, but right now I’m concerned with book description and ad copy. Just the words.

PPS: Don’t worry, writing NETHERWORLD is still my first priority. If you were worried.