ARE EXTROVERTS MORE LIKELY TO PROMOTE FAVORITE BOOKS?
I belong to several online writer groups, as well as having a circuit of favorite blogs and bloggers, and I can’t believe it took me this long to ask myself this question: do extroverted writers have a major edge when it comes to promotion?
I see people who happily post about their first book, and how they’re hoping that all their ‘peeps’ and advanced street team will be telling everyone to
ignore the flaws in their work read their wonderful work.
Maybe some of them are really young.
But it’s more likely that they’re just enthusiastic and love to share.
Does intro/extroversion affect what and how you read?
I didn’t know many readers who were not adults, and not so many of those, when I was growing up. The adults tended to read popular paperbacks, things like The Agony and the Ecstasy or Perry Mason mysteries or even The Thorn Birds, but they also managed to lead normal lives, and didn’t hide books or hide from contact with humans because they were reading.
TV wasn’t so great back then (in the sense of volume), so reading – books and magazines – was one of those uses of time which came under the rubric of ‘entertainment.’ At least in my family.
But I don’t remember reading being something I shared with classmates, and I didn’t see others girls at my school sitting around with books at recess.
You couldn’t have stopped me – I figured it came pre-loaded in my brain, along with a lot of other inconvenient stuff that made me odd.
Does it affect how you share about books?
Having had some experience telling other people about books I liked, and having them blow me off, I’ve been wondering whether it is part of the introvert personality to want to keep things for myself.
And to not want to go to bat for a particular book because who am I to tell other people what to read?
I thought all writers would be introverts
Something about spending time by yourself making up imaginary friends.
But it isn’t at all true.
Having been part of the online indie writing community for the past five years, and read thousands of comments, and contributed my fair share, I finally realized just a couple of days ago that no, we are not all the same happy little introverts, writing away in our little enclaves.
And that some of the writers who claim lots of success are out there shouting from the rooftops about the marvels they have concocted for your delectation.
Whether they have or not.
Squeaky wheel premise? The belief that most people who buy an inexpensive book, especially those who don’t get around to reading it quickly, won’t bother returning it if they don’t like their purchase?
The extroverts just go out and do it themselves.
We’re hiding in the woodwork
Hoping to be discovered by somebody else who will be interested in telling the world for us.
I have to ponder this a while. Figuring it out was startling.
And there are likely to be a significant number of introverts in amongst the readers out there, and possibly some of them are wondering why all the books they see advertised and promoted seem a bit off, for them, because not only would they never act that way, but they would never want to act that way.
I enjoyed Red Sonya, but never in a hundred different lifetimes would I have had any interest in becoming her and wielding my way through the world with a sword.
And we only got Tolkien by accident. He was going to keep it all to himself.
So the problem is double-pronged
Extroverts get in the way between introverts and their potential readers at both ends:
Introvert reader << Extrovert reader << Extrovert writer << Introvert writer,
with all the noise being in the middle.
We need a kind of stealth marketing that bypasses the hullaballoo in between.
I think, after you get over all that, the introvert readers are probably the most loyal out there. And I think they may mention what they like once or twice, but they are constitutionally incapable of being pushy about it, so ‘their’ books don’t get the kind of recommendations, in volume, than the process that propels extrovert books and writers to the tops of the charts.
But that’s just me.
They also have very high standards – because they’re not distracted by the noise.